The Meals Network Serves Up Sensible Branding

At the rear of the kitchens at the Meals Network, they&rsquove been cooking up some vey savvy branding - for the Network as as very well as for its particular person hosts.

Rachael Ray and Sandra Lee are the two most significant brand names. The way they are mareketed
will provide a good branding lesson: you can occupy the exact positioning within a niche, nevertheless very own a distinctive brand name that sets you apart.

Distinctive Manufacturers with the Similar Positioning
The positioning these two stars occupy is one particular of authority in place-producing advantage: quick and straightforward, level of quality meal preparation for busy most women (largely). However each and every has been ready to carve out a separate and distinctive brand name within that exact space.

Taglines that Establish Manufacturers
Rachel Ray&rsquos empire is establish on the groundwork of her quite emphatic tagline &ndash &ldquo30 minute meals.&rdquo The name states it all. Sandra Lee&rsquos tagline is &ldquosemi-homemade meals&rdquo - getting ready meals with the help of pre-packaged components.

It is fundamentally the exact positioning, but devoid of the actual time time period that Ray employs. The implication is the exact: you&rsquoll be ready to prepare level of quality meals at place swifter.

Whilst both equally have been ready to establish an authority place within the advantage subject, interestingly, their authority does not arrive from marketplace qualifications. The impression of authority they have been ready to establish will come from their unique personalities and presentation, as very well as their particular person tales.
They figured out how to cook on their very own, both simply because they had to (in Lee&rsquos situation) or as in Ray&rsquos situation, her mother was in the foods program business enterprise, and an avid cook

Leveraging a Brand Into Multiple Items
Each have been been ready to leverage their brand names to construct and market many different products and solutions. Some of Lee&rsquos branded products and solutions involve: Sandra Lee Semi-Homemade Cooking, Sandra Lee Semi-Homemade Desserts, Sandra Lee Semi-Homemade Cooking II, Sandra Lee Semi-Homemade Grilling &hellip she even ventures into Rachael Ray&rsquos turf with Sandra Lee Semi-Homemade 20-Minute Meals.

Rachael Ray&rsquos branded solution line consists of cookbooks, these as thirty-Minute Meals, thirty-Minute Meals two, Rachael Ray's thirty-Minute Meals: Cooking 'Round the Clock,
Rachael Ray's thirty-Minute Meals for Young people: Cooking Rocks!, Rachael Ray's thirty-Minute Get Legitimate Meals: Try to eat Healthy With no Likely to Extremes, among many people.

And simply because both equally of their brand names have been set up in a tremendously scalable niche &ndash place advantage, they have been ready to very easily cultivate their solution lines past foods, into the even more reaches of place-producing, on Television, in print, etcetera. (Lee genuinely started out her brand name in the place-producing subject and then went into foods).

Looking for Distinct Promotion Angles Within the Similar Market
In their products and solutions as very well as in their exhibits, their distinctive personalities, search, and fashion etcetera. even more differentiates their brand names from one particular yet another. But the variation is developed on a groundwork of sturdy taglines that embody unique advertising angles within the exact niche: thirty minute meals vs semi-homemade.

The lesson right here is just simply because anyone else may very well have set up an authority positioning in a niche you want, doesn&rsquot mean you can&rsquot construct a a variety of, nevertheless profitable brand name within the exact space.

Yet attempts to copy or basically imitate a brand name within a niche place will not only fall short, it will mark you as inauthentic. You want to be ready to just take unique angle so you can carve out your very own space within the niche you want.